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After leading our team to win the Disney “Innovation Challenge,” we secured a creative partnership with Disney Interactive to design a premium iOS app. The goal was to design an entertaining game that would open the doors to Disney’s vast database of digital entertainment. The app had to appeal to a broad user-base of fans, reach across several franchises and provide users with a platform for discovering nearly a century's worth of Disney entertainment.
As creative director of Snibbe Interactive, my role was to develop an original concept with our design team, helping our firm win the Disney Innovation Challenge. Our design and engineering team then worked with Disney Interactive to develop the gameplay and visual design. Our concept was “Disney Journeys” — an interactive timeline that connects characters and plot lines across media, encompassing comics, animations, TV and film.
The game begins by downloading collection packs featuring Disney characters. Packs are themed around storylines with multiple characters, so their interactions with one another can become part of the journey. The material spans a range of formats, including movie clips, photos, comic art, and production notes on how the stories came to life.
Players then journey along colorful ribbons, trying to stay connected to the path. As they slide up and down they pass through story nodes that contain viewable material. Players can favouite and save content they like and move on, else start building their own timelines for sharing with friends. Just like the old school mixtapes of the 80’s, the app enables fans to express themselves through their own collections, while delving into an almost limitless digital archive of Disney material.
The interface features two main ways of viewing the “Disney Universe”. The simplified 2D view gives players the big picture, indicating how far players have travelled - or have yet to explore. Transitioning to the 3D view immerses players inside the Disney Universe, placing them on a roller coaster ride that follows the ribbons’ trajectory. Players playfully jump from one video clip to the next, enjoying greatest moments, discovering backstories, and seeing how their favorite characters took shape over the years.
Marvel Comics include many of the best known and beloved characters of the modern age. Their stories are known by kids and adults throughout the world, stretching back to the early sixties when Stan Lee created Captain Marvel to watch over planet Earth.
In 2009 Disney purchased Marvel comics, including the rights to a catalogue that stretches back decades and includes over 7,000 characters. But with so much material, how could fans ever discover the full storylines of their favorite characters? Even the most enthusiastic fan would have trouble tracing the Hulk’s backstory as they traversed plotlines across TV, film and comics - across decades.
Our concept was to unite these dispirite narratives with a connecting thread - or rather a series of connecting threads that visually drew the connections. We proposed an app that enabled users to choose which heroes or villains they wanted to follow, then explore their character’s development by tracing pivotal moments in their story. Users could see how different characters had fought against or worked together over the years, building a deeper appreciation for the rich tapestry of interconnected stories.
As creative director on the project, I originated the concept and led the team that produced the competition winning proposal.
Once we were contracted to develop the app, I led our design team to develop the visual design and gameplay - while working in close coordination with our software engineers. I also coordinated with Disney Interactive to develop an experience that felt on brand and met their need for a compelling premium app.
Disney
Snibbe Interactive
Disney Interactive
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