Projects
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The NASCAR Hall of Fame is an interactive, entertainment-filled attraction that celebrates the personalities, intense teamwork, and the technology behind America’s biggest motor sport.
I worked with the New York office of Ralph Appelbaum associates to design the interactive exhibits, including a smart ticketing system. The challenge was to was to design a system that would link the moments before, during and after a visit, so guests could enjoy a personalized experience that followed them home.
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